FOUNDING STORY

As a child, I always knew
my mom, Natalie Wood, was home
because her scent arrived before she did.

After she died in 1981,
when I was eleven years old,
I spent hours lying in her bed
or sitting quietly in her closet
among her clothes.

If I could somehow keep
her fragrance alive, perhaps she
would not be entirely gone.

For me, perfume is a scent trail
leading back to the people I have
loved most: the Rigaud Cyprès candles
my mother burned in our living room,
her Jungle Gardenia perfume, the garden
roses outside our home, honey
stirred into chamomile tea, amber beads and
warm gold jewelry, my father's
sandalwood cologne, the incense lingering
in the churches of my childhood.

After the birth of my daughter in 2012,
I found myself filled to the brim
with love.

I wanted to honor my mother
and the deep, enduring love
she imprinted on my heart.

L’Amour Mere was born from that feeling —
an invisible thread of fragrance tying us
to memory, love, and the people
who shape us.

I am a mother and a wife,
a sister and a friend.

I am a writer.
I create fragrance.

I have been an actress
and a producer.

What I love most about scent
is that it speaks directly
to memory and emotion.

Fragrance can transport us instantly
to forgotten moments and lost
versions of ourselves.

The feeling arrives before the language does.
Perfume reminds us who we were
before we can explain who we are.

— Natasha Gregson Wagner